Membership registration now open
Specialists and beneficiaries-experience practitioners are invited to join the association and contribute to its first-year programs and initiatives.
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Association news, events and initiatives
News list
Memorandum of understanding signed with strategic partner
An MoU opening avenues for collaboration in applied research and capability development, strengthening the association’s presence in the beneficiary-experience ecosystem.
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Association launches its official website
A digital platform gathering the association’s news, events, and programs, enabling early registration and connecting stakeholders with beneficiary-experience developments in the Kingdom.
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Monthly gathering: AI & beneficiary experience
An open dialogue on AI applications in measuring and improving experience, with practical cases and deep discussion.
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Early registration opens for professional training programs
Qualitative programs building practitioners’ capabilities across sectors, with limited early-bird seats.
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Association launches its new identity at reveal event
A new journey begins with an identity expressing the beneficiary’s feelings and future, attended by leading specialists and decision-makers.
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